ÉGLISE DE LA NOUVELLE ESPÉRANCE
Église de la Nouvelle Espérance is a Christian Evangelical church located in Montreal, Quebec since 1981. Their mission revolves around salvation, forgiveness, heaven, throne, love, and hope.
Objective: Logo rebranding
Role: Graphic Designer
Start Date: May 2020
End Date: June 2020
Challenge
Église de la Nouvelle Espérance needed a new logo with a minimalistic soft look incorporating specific elements such a circle and a cross. This project involved working within confined limitations which allowed a deeper exploration for creativity.
Design Process
Église de la Nouvelle Espérance had a logo that had not been updated for quite some time. The church needed something new and fresh. The new logo represents the world, more specially unity and togetherness. The colour palette includes very simple basic colours such as black, white and grey. The typography needed to be a soft calligraphic font. Also, the logo needed to include the cross and the name of the organization at the bottom. The logo can be used both ways: icon with name or icon individually.
In order to have a better visual understanding about the process to achieve the final result of the logo, I have included the 4 prototypes, the final logo accompanied with mockups as well as the original logo.
Software: Adobe Illustrator
Outcome
This project was a long creative process and required weekly meetings with the client. It was a great experience especially since it was my first official contract. I needed to learn how to properly follow client specifications as well as staying within the confined needs. I had the opportunity to learn a lot creatively, professionally, and personally. Overall, it was a fantastic experience for myself and the client was very pleased with the result.
"We hired Kayla as the graphic designer for the new logo of our church. She was able to capture our concept of the logo and design it so perfectly, all while accentuating the warmth and softness of the design. The logo is so inviting and speaks of who we are as a community.
Thank you so much for a job well done!"
- Natina D.