01
ITALIAN ARCHITECTURE
Magazine Spread Design
Size: 9.75 x 13.25 in
Software: InDesign
Overview
Panoram Italia magazine is a Canadian publication aimed for Italian-Canadians. The magazine has a variety of sections such as recipes, articles, advertisements, wine guides, baby and newlywed pictures, etc. Their purpose is to promote the importance of keeping the Italian traditions and culture.
Challenge
This project involved designing a feature story spread for an existing magazine of our choice. The goal was to follow the specific guidelines and style of that particular magazine.
Process
After careful analysis of the Panoram Italia magazine, I was able to research an existing article, translate the text and brainstorm ideas to create possible layouts. I considered how the magazine uses their visual elements and integrate them into my spread.
Outcome
Overall, the feature story spread has a personality of its own, while still reflecting Panoram Italia's style and elements. I had the opportunity to work with a magazine that uses unconventional dimensions which required attention to layout and hierarchy.
Italian Architecture Single Magazine Spread Mockup
Italian Architecture Magazine Spread Mockup
02
TOURISME MONTRÉAL
Newsletter Design
Size: 8.5 x 11 in
Software: InDesign
Overview
A newsletter is a printed report containing news concerning the activities of a business or organization that is sent to members or other subscribers.
Challenge
For this project, I created a 4-page newsletter for a monthly publication of Tourisme Montréal. The newsletter needed to include the following elements: nameplate, heads and titles, body, masthead, bylines, running head, and page numbers.
Process
Prior to beginning, I designed a layout to properly place all the required content. I focused a lot on hierarchy, typography, alignment, and white space. I made sure my text was perfectly incorporated and eventually placed images by modifying their size. Also, I focused on making the writing clear and legible to the users.
Outcome
Overall, the newsletter design is consistent all throughout the four pages. Also, it properly presents the aspect of tourism in the city of Montreal.
Newsletter Montreal Mockup (COVER)
Newsletter Montreal Mockup (INSIDE)
03
ROOTS ANNUAL REPORT 2018
Report Design
Size: 8.5 x 11 in
Software: InDesign
Overview
An annual report is the collection of a company's activities throughout the year. Annual reports inform people with information about the company's activities and finances.
Challenge
This project involved creating a multi-page, simple annual report for Roots Canada. All of the content was supplied including the text, tables and images. All text and tables needed to be included.
Process
The supplied content from the Microsoft Word and Excel documents needed to be placed into InDesign. After setting up the document and planning my layout according to the content, I considered how I would divide the sections to allow for the best flow of content. I considered my choices in typography based on Roots.
Outcome
Overall, the content flows properly and the pages are not condensed with text. The visuals create an easy read for consulting individuals. The project demanded planning and precise layout techniques.
Roots Annual Report Mockup (COVER)
Roots Annual Report Mockup (INSIDE)
04
FOR DUMMIES COLLECTION
Book Cover Series Design
Book: 5 x 8 in
Flaps: 2.5 in (each)
Spine: 1 in
Software: Illustrator & InDesign
Overview
For Dummies is a series of instructional books which presents guides for readers new to various topics.
Challenge
This project involved creating a redesign of four book cover jackets for a book series of our choice. The jackets needed to include the following parts: front cover (title, author), spine (title, author, publisher logo), back cover (summary, author, label, price, barcode, etc.), and inside flaps (summary of the book and/or author's bio).
Process
After doing some research about the book series, I brainstormed ideas to create a new layout and a new colour palette. The main colour is green because it represents growth which is relevant since the books are based on learning. I added yellow and orange for intellect and stimulation. Given that it's a redesign, certain elements needed to remain. Finally, I created the lightbulb illustration to add a visual component.
Outcome
Overall, the jackets are designed in a way that they are unified by graphic style and elements.
For Dummies Collection YouTube Mockup
For Dummies Collection Wine Mockup
For Dummies Collection French Mockup
For Dummies Collection Dating Mockup
05
SIMPLE DATA VIZ REPORT
Report Design
Size: 8.5 x 11 in
Software: Illustrator & InDesign
Overview
A simple data viz report is a visual representation of the collected information from my design DNA, which is a folder of 100 images showing my design style.
Challenge
For this project, I needed to find a way to display the information in a cohesive way that properly fit on one page by separating it in five ways: application, emotion/mood, composition, colour/tone, and subject matter.
Process
Using the Chartwell font, I was able to make charts and graphs displaying the information. I made a neutral colour palette to maintain the consistency of my design style. Once all visuals were made, I was able to make a layout dividing the sections. The focus was to design everything in a simple and legible way without creating too much clutter and keeping some white space.
Outcome
Overall, the project was very enjoyable. I was able to use my attention to detail and precision to design a cohesive and legible report.
Simple Data Viz Report Paper Mockup
Simple Data Viz Report Paper Mockup
06
COUCH POTATO MAGAZINE
Magazine Cover Design
Size: 8 x 11 in
Software: Photoshop & InDesign
Overview
Couch Potato magazine is a lifestyle magazine for English Bulldog pet owners and lovers.
Challenge
This project involved designing a magazine cover from scratch of our choice. The publication design needed to include publication name, masthead, cover image, dateline, coverlines, and plugs. It was important to keep note of how all visual elements work in harmony with each other as well as the established brand.
Process
After finding an example of a magazine cover and breaking it down to analyze each visual element present in the layout, I began brainstorming ideas to create my own. I decided to make the dog the main focus of the magazine and try to use the space around it to complete the design. Once the magazine was completed, I translated everything to make a French version as well.
Outcome
Overall, the colours and the font are very simple and straightforward. The colour palette fits with the actual colours of the dog and the title is a clear representation of English Bulldogs. The magazine design speaks the voice of the publication brand.
Couch Potato Magazine Cover Mockup (ENGLISH VERSION)
Couch Potato Magazine Cover Mockup (FRENCH VERSION)
07
WILD SOUTH WHITE WINE
Wine Label & Booklet Design
Label: 3 x 6 in
Booklet: 5 x 7 in
Software: Illustrator, Photoshop & InDesign
Overview
Wild South is a 2010 wine from New Zealand.
Challenge
This project involved designing a wine label and booklet for a white wine: Wild South.
Process
After researching wine labels and getting some inspiration, I was able to gather a colour palette and start designing textures. Eventually, I was able to place my text. Although there isn't much text on a wine label, it was crucial to make everything fit properly and still have enough empty space. Once the wine label design was done, it was simple to create the booklet since it needs to follow the same design style.
Outcome
Overall, the project was very amusing and fascinating. I truly believe that the design speaks for itself and it properly represents the feel of a white wine.
Wild South Wine Label Mockup (FRONT)
Wild South Wine Label Mockup (BACK)
Wild South Booklet Mockup (COVER)
Wild South Booklet Mockup (INSIDE)
08
BIG JIMBO'S DELI MENU
Tri-Fold Menu
Size: 8.5 x 11 in
Software: InDesign
Overview
Big Jimbo's Deli is a fictional restaurant located in British Colombia, Canada. They are open for breakfast, lunch, and supper serving traditional diner food.
Challenge
This project involved creating a tri-fold brochure as a menu for a deli. All text and images were provided. The content needed to be properly integrated in the layout.
Process
After brainstorming layout ideas considering all the provided components, I began trying to make all the information fit properly which required attention to detail and trying multiple concepts. Once I was able to make all the components fit, I was able to move onto designing the actual look of the menu based on the colours of their logo.
Outcome
Overall, the project was time consuming and challenging. The menu turned out satisfactory and it was also printed.
Big Jimbo's Deli Tri-Fold Menu Interior Mockup
Big Jimbo's Deli Tri-Fold Menu Exterior Mockup
09
ATWATER FARMER'S MARKET
Poster Design
Size: 11 x 17 in
Software: Illustrator & InDesign
Overview
Atwater Farmer's Market has been in operation since 1933. Open year-round, Atwater Market provides a wide variety of fresh, refined and original merchandise.
Challenge
The market needed a poster design in order to publicize their opening and attract clients.
Process
The poster had specific elements that needed to be included such as their address, opening hours, dates, contact information and sponsor logos. The design is very simple and straightforward using a lot of colours that represent freshness and nature. Also, the poster uses bilingual texts. Given that no photos were allowed, all artwork is illustrated and kept simple to be consistent.
Outcome
Overall, the project required deep imagination and creativity due to design constraints.
Atwater Farmer's Market Flyer Mockup
Atwater Farmer's Market Double Flyer Mockup